Taylor Swift has taken the world by storm with her record-breaking Eras Tour, and now fans can relive the magic from the comfort of their homes. Thanks to a massive deal with Disney Plus, the Eras Tour concert film is available to stream, bringing Taylor’s incredible performances to millions of Swifties worldwide. But how did this deal come about? What does it mean for fans? And why is it such a big deal? In this blog post, we’ll break down everything you need to know about Taylor Swift’s Disney Plus deal and the Eras Tour.
What Is Taylor Swift’s Disney Plus Deal?
Taylor Swift’s Disney Plus deal is all about bringing her blockbuster Eras Tour concert film to the streaming platform. The film, titled Taylor Swift: The Eras Tour (Taylor’s Version), lets fans watch her live performances from the tour that started in March 2023 and ended in December 2024. This isn’t just any concert film—it’s the full experience, packed with over three hours of music, dazzling costumes, and surprise acoustic songs.
Disney Plus reportedly paid a whopping $75 million to get the rights to stream this film, beating out other big players like Netflix. That’s a huge amount of money, making it one of the most expensive deals ever for a concert film. Why so much? Because Taylor Swift is a global superstar, and her Eras Tour was a cultural phenomenon that broke records and made billions. Disney knew fans would rush to watch it, and they were right!
The film first hit theaters in October 2023 and made over $260 million at the box office, becoming the highest-grossing concert film of all time. Now, with its release on Disney Plus in March 2024, it’s easier than ever for fans to enjoy Taylor’s magic anytime they want.
What’s in the Eras Tour Concert Film on Disney Plus?
The version of Taylor Swift: The Eras Tour on Disney Plus isn’t just a basic recording—it’s special. Here’s what you get:
- The Full Concert Experience: The film is over three and a half hours long and includes every song from Taylor’s live show. That’s right—you won’t miss a single moment!
- Exclusive Songs: It features the song “cardigan” and four new acoustic performances that weren’t in the theater version. These surprises make it a must-watch for fans.
- Behind-the-Scenes Vibes: While the focus is on the live show, Taylor’s energy and connection with the crowd shine through, giving you a front-row seat to her world.
The film was recorded during her shows at SoFi Stadium in Los Angeles over three nights in August 2023. It’s like being at the concert without leaving your couch!
Why Did Disney Plus Pay So Much for It?
You might be wondering: why would Disney Plus spend $75 million on a concert film? Here’s the simple answer: Taylor Swift is a goldmine. Let’s break it down:
- Huge Fanbase: Taylor has millions of fans (aka Swifties) all over the world. They’re loyal, passionate, and ready to watch anything she puts out.
- Record-Breaking Tour: The Eras Tour made over $2 billion in ticket sales, making it the most successful tour ever. That kind of popularity is hard to ignore.
- Streaming Power: Disney Plus wanted to attract more subscribers. Adding Taylor’s film was a smart way to get Swifties to sign up or keep their subscriptions.
Disney beat out Netflix in a bidding war because they knew this film would be a massive hit. Posts on X even claimed it was the “highest bid for any musical direction in history,” showing just how much Taylor’s name is worth.
How the Eras Tour Became a Global Sensation
Before we dig deeper into the Disney Plus deal, let’s talk about why the Eras Tour itself is such a big deal. Taylor Swift kicked off the tour in March 2023 in Arizona, and it wrapped up in Vancouver, Canada, in December 2024. Over 21 months, she performed nearly 150 shows across five continents. Here’s what made it so special:
- Celebrating Every Era: The tour covered all of Taylor’s musical “eras,” from her country days in Fearless to her pop hits in 1989 and her latest album, The Tortured Poets Department. Fans got to hear songs from every chapter of her career.
- Unforgettable Moments: Taylor surprised fans with acoustic performances at every show, singing different songs each night. She also brought out special guests like Gracie Abrams and Ed Sheeran.
- Cultural Impact: The tour boosted local economies, inspired friendship bracelet trading among fans, and even got celebrities like Prince William and Tom Cruise dancing in the crowd.
By the time it ended, the Eras Tour had earned $2.07 billion in ticket sales, according to Taylor Swift Touring. That’s double what Coldplay made on their latest tour, showing just how massive Taylor’s draw is.
How the Disney Plus Deal Came Together
The journey to get the Eras Tour on Disney Plus wasn’t simple. Here’s how it happened:
- Theater Success: After the concert film rocked theaters in 2023, Taylor and her team knew it could reach even more fans through streaming.
- Bidding War: Big streaming platforms like Disney Plus and Netflix saw the potential. They started competing to get the rights, driving the price up to $75 million.
- Disney Wins: Disney Plus came out on top, and Taylor announced the deal herself on March 4, 2024, via X. She called it “Taylor Swift | The Eras Tour (My Version)” and promised it would drop earlier than expected—March 14, 2024, at 6 PM PT.
Taylor was thrilled to share the news, posting: “I’m delighted to tell you that you’ll be able to watch… the ENTIRE concert film for the first time ever, beginning to end.” Fans went wild, and Disney Plus got ready for a flood of viewers.
What Makes “Taylor’s Version” Special?
You might notice the film is called Taylor Swift: The Eras Tour (Taylor’s Version). Why “Taylor’s Version”? It’s a nod to her ongoing project of re-recording her old albums to own her music. But in this case, it also means this is her cut of the film—packed with extras she wanted fans to see.
The theater version was amazing, but it didn’t include everything. The Disney Plus version adds “cardigan” (a fan-favorite from Folklore) and four acoustic songs that weren’t in theaters. Taylor hand-picked these additions to give Swifties something new, even if they’d already seen the movie.
How to Watch the Eras Tour on Disney Plus
Ready to watch? Here’s how you can stream Taylor Swift: The Eras Tour (Taylor’s Version):
- Get Disney Plus: You’ll need a Disney Plus subscription. As of March 2025, plans start at $7.99/month with ads or $13.99/month without ads in the U.S. (Prices may vary by country.)
- Search for the Film: Open the Disney Plus app or website, type “Taylor Swift Eras Tour” in the search bar, and hit play.
- Enjoy Anytime: Once it’s on Disney Plus, you can watch it as many times as you want—no tickets required!
Back in September 2024, Disney Plus offered a deal where new subscribers could get the ad-supported plan for $1.99/month for three months. That deal’s expired, but keep an eye out for promotions around big releases like this.
Why Fans Are Obsessed with the Eras Tour Film
Swifties can’t get enough of the Eras Tour film, and it’s easy to see why:
- Reliving the Magic: If you went to the tour, it’s a chance to feel that excitement again. If you didn’t, it’s the next best thing to being there.
- New Surprises: The extra songs and acoustic moments keep even die-hard fans on their toes.
- Community Vibes: Fans have hosted watch parties, dressing up in Eras Tour outfits and trading friendship bracelets—just like at the live shows.
What’s Next for Taylor After the Disney Plus Deal?
The Eras Tour may be over, but Taylor Swift isn’t slowing down. In the foreword to her official Eras Tour Book (sold at Target for $39.99), she hinted at what’s coming: “See you in the next era.” Here’s what fans can expect:
- More Re-Recordings: She’s still working on Taylor’s Version albums like Reputation and her debut, Taylor Swift.
- New Music: After dropping The Tortured Poets Department during the tour, she might already be planning her next original album.
- Maybe a Documentary?: Some fans think a behind-the-scenes Eras Tour documentary could be in the works, though nothing’s confirmed yet.
For now, the Disney Plus film keeps her connected to fans while she takes a well-deserved break after 21 months of touring.
The Bigger Picture: Taylor Swift’s Impact
Taylor Swift’s Disney Plus deal isn’t just about one film—it’s a sign of her power in music and entertainment. The Eras Tour changed how we think about concerts, blending music, fashion, and fandom into something unforgettable. The $75 million deal shows streaming platforms are willing to bet big on her, and the $2 billion tour proves she’s worth it.
Plus, the film’s success helps Disney Plus stand out in a crowded streaming world. It’s a win for Taylor, a win for Disney, and—most importantly—a win for fans.
Final Thoughts
Taylor Swift’s Disney Plus deal brings the Eras Tour to life for millions who couldn’t see it live—or who just want to experience it again. At $75 million, it’s a huge investment, but with Taylor’s star power, it’s already paying off. Whether you’re a lifelong Swiftie or a casual listener, Taylor Swift: The Eras Tour (Taylor’s Version) on Disney Plus is a chance to see why she’s the biggest name in music right now.
So grab your popcorn, put on your favorite Taylor-inspired outfit, and stream the film today. The Eras Tour may be over, but thanks to Disney Plus, the magic lives on.
